The AS Watson Group is reorganizing the management of the Marionnaud perfumery chain with the appointment of Kulvinder Birring as CEO of the Group.

Kulvinder Birring has been CEO of Watsons China since 2018. Before that, he had led Watsons operations as Managing Director of Malaysia and Indonesia. In his new appointment as CEO of Marionnaud Group, he will manage the Marionnaud’s portfolio of over 730 offline and online stores in eight countries, which is one of the leading luxury perfumeries & cosmetics retailers in Europe.

At the same time, Gabriele Betti, currently serving as Managing Director, Marionnaud France, Italy and Central Europe, was promoted to Deputy CEO of the Marionnaud Europe Group. The leadership team of Marionnaud, including Gabriele Betti and Emilio Leon, will work seamlessly with Kulvinder Birring in his new role, said AS Watson.

I would like to warmly thank Kulvinder for his great contributions to Watsons China in the past eight years. Under his leadership, he has successfully repositioned the Watsons brand as the top retailer in our category nationwide with a portfolio of over 3,800 O+O stores. He has led the organisation through a remarkable cultural transformation, fostering a scientific, collaborative, agile, and growth-oriented mindset. Despite operating in a highly competitive retail market in Mainland China, his team has demonstrated resilience and a relentless drive for innovation, continuously enhancing the customer experience. I look forward to him bringing his experience to lead the growth strategy in our luxury perfumeries and cosmetics retail brand Marionnaud in Europe,” said Dominic Lai, Group Managing Director of AS Watson Group and Executive Director of CK Hutchison.