For its new lip oil launch, Clarins entrusted Arcade Beauty with the development of its sample, replicating the exact experience of the retail product.
In order to recreate the pleasure associated to the product, Arcade Beauty utilized the retail applicator to recreate the identical application experience for the consumer.
“We developed this sample to preserve the unique feeling of our Lip Comfort Oil with the help of a soft and cocooning applicator tip,” explains the Clarins team.
This sample is a customized thermoform enclosed in a sleeve card. To open, the thermoform top is folded to break the seal and the applicator can then be pulled out and applied to the lips.
The sample is manufactured and filled at one of group’s French manufacturing sites.