Following the US launch in 2018, Arcade Beauty introduces their new service Sampling Made Simple in Europe, allowing beauty brands to order small quantities of custom fragrance samples online.

The global leader in sampling solutions for the Beauty industry thus intends to better meet the needs of Indie brands seeking to integrate sampling into their marketing strategies. Arcade Beauty therefore standardized an online offering matching its usual quality standards but more convenient for small-sized companies.

Available from 1,000 units

In just a few clicks, Sampling Made Simple allows Beauty brands to develop their sample format in a minimum order quantity starting at 1,000 pieces. To customize the product, users can upload their artwork onto a card, and add a label to the vial. When this design is complete, brands send their fragrance solution to Arcade Beauty to begin the production process and receive their samples a few weeks later.

Several sample formats, including sachets and blisters, will be added to the website in the coming months to offer a comprehensive range of standard solutions for the perfume, skincare and make-up segments.

"This initiative illustrates the group transformation to adapt our offer, change our commercial approach and our processes to better serve our customers," Arcade said in a statement.