The Elvive Color Vive Protecting L’Oréal Paris shampoo for coloured hair and the Elvive Dream Length L’Oréal Paris shampoo for damaged long hair, are now available in an eco-refill with a lower environmental impact.

The all-PE eco-refill were designed by Arcade Beauty to be recyclable in the felxible PE recycling streams where the collection, sorting and recycling infrastructures exist locally.


Thanks to this 3D Pouch in 100% PE, the brand can claim a material saving of 75% compared to two 250ml shampoo bottles.

Produced at one of the Arcade group’s European sites, this totally leak-proof pack can be closed with a screw cap or a flip-top cap. Depending on its size (from 30 ml to 1 litre), it is fitted with a gusset to enable it to stand upright.

Now available in PP or PE mono-material (including the closure system), the 3D Pouch is part of Arcade Beauty’s global CSR approach, whose objective is to offer 100% of products ready for recycling by 2025.