The Elvive Color Vive Protecting L’Oréal Paris shampoo for coloured hair and the Elvive Dream Length L’Oréal Paris shampoo for damaged long hair, are now available in an eco-refill with a lower environmental impact.
The all-PE eco-refill were designed by Arcade Beauty to be recyclable in the felxible PE recycling streams where the collection, sorting and recycling infrastructures exist locally.
Eco-innovation
Thanks to this 3D Pouch in 100% PE, the brand can claim a material saving of 75% compared to two 250ml shampoo bottles.
Produced at one of the Arcade group’s European sites, this totally leak-proof pack can be closed with a screw cap or a flip-top cap. Depending on its size (from 30 ml to 1 litre), it is fitted with a gusset to enable it to stand upright.
Now available in PP or PE mono-material (including the closure system), the 3D Pouch is part of Arcade Beauty’s global CSR approach, whose objective is to offer 100% of products ready for recycling by 2025.
