Adapting to the new requirements linked to the sanitary situation, Arcade Beauty continues innovate in ‘contactless’ sampling solutions. The new ScentSeal dispenser is available for retail and self-service applications.
A customized solution for Rochas’ new women’s fragrance
To support the launch of its latest fragrance, Girl, Rochas entrusted Arcade Beauty with the development of a customized dispenser and ScentSeal fragrance label. Designed as a POS furniture, this dispenser is a board box that complies with the perfume’s sustainability credentials. Attached to the base with an adhesive, it contains 100 printed ScentSeal® cards, the reverse side of which the consumer can use test the product.
Especially developed from scratch for Rochas, this solution is based on recent innovations carried out by the Arcade Beauty group on the "contactless" experience.
As a first step, this dispenser will available in Spanish department stores only.
It aims to replace the use of testers at the point of sale, but also the handling of the sample by a beauty advisor.
“Because trying a fragrance is necessary to the act of purchase, brands and retail professionals must adapt to the sanitary situation with innovative, practical and respectful solutions. These solutions will remain valuable in a post-COVID era where consumers will continue to demand health and hygiene,” explains the company in a statement.