Following the appointment of Carl Allain as CEO in October 2021, sampling specialist Arcade Beauty has appointed Laurent Oulès as General Manager of the group’s Euopean Business. Based in Paris, effective August this year.

After starting his career with the Air Liquide group and then with the strategy consulting firm McKinsey, he joined the Pechiney/Alcan group where he managed the international development of the European flexible packaging business. He then led the operations of a French industrial unit within the Amcor group, following the acquisition of Alcan Packaging. After joining Essilor in 2012 to lead engineering and technology development, he returned to the packaging sector in 2015 to lead the international, industrial and commercial transformation of the Danaflex Group. In 2019, he joined the Coveris Group, a leader in flexible packaging, where he led international development with global customers, focused on high-performance and recyclable packaging. Laurent Oulès is a graduate of École Polytechnique, École Nationale des Ponts et Chaussées, and holds an MBA from the Collège des Ingénieurs.

His experience in the packaging sector and his strategic expertise are major assets for the group,” highlights Arcade Beauty in a statement.