The global cosmetic brush design and manufacturing company has debuted a new collection of ferule-free makeup brushes that can stand-up alone while being easy to handle and to control in order to facilitate the application of the product on the face.

Created to address the “heightened customer demand for modernized, portable yet functional brushes,” the new A-Line Collection features a sleek one-piece handle. A minimalistic design that “does not compromise on performance and is travel-friendly,” said the company in a statement.

The cylindrical brush handle has a flat base to stand on a vanity or countertop, keeping the fibers cleaner. According to Anisa International, the mid-sized handle length offers users maximum control within their product application.

Versatile and customizable line

The A-Line brushes are customizable in functionality and can be developed with various innovative brush head designs. In particular, “they are the ultimate pairing for multifunctional makeup stick formulas,” claimed the company.

The collection includes five complexion and four eye brush designs. All brushes can be designed with Anisa’s patented synthetic fibers.

Brands can make the brushes their own with a wide assortment of decoration options including pad print, silkscreen, laser, hot stamp, etc. Handles can also be made of a large variety of materials, including aluminum.