Two Alkos products have been selected for this year’s Innovation Tree challenge at MakeUp in NewYork (19-20 September, 2017):

- Perfumed Body Tattoo, a perfume pencil that makes it easy to draw scented lines on the body. The transparent version is perfect for perfume touch-ups, while the coloured one allows for colour scented tattoos, with a bright and vivid payoff.

Perfumed Body Tattoo

Perfumed Body Tattoo

- Exfoliating Charcoal Stick, a 2-in-1 face mask and exfoliator enriched with natural charcoal extracts to unclog pores from dirt and draws out excess sebum and oil. Its gentle formula is enriched with suspended castor seed, micro-exfolianting particles to get rid of dead surface skin cells and other impurities and thus reveal a refined and even complexion. Ideal for on-the-go use with its mini stick format, this travel-friendly cleanser reduces shine while purifying pores with a straight-to-skin applicator that can be massaged directly onto the face. Skin is cleansed and purified.

Exfoliating Charcoal Stick

Exfoliating Charcoal Stick

At MakeUp in NewYork, the French manufacturer of make-up and beauty care products will also present several additional new trendy formulations including metal, matte and ultra-glossy for make-up, anti-pollution skin care as well as on-the-go beauty sticks. The company’s latest innovations include:

- Metal’eyes Eyeliners, an ultrasoft eyeliner pencil that glides effortlessly over the lash lines and inner corners of the eyes. “Its gel texture delivers gorgeous and on-trend colours intensely pigmented with metallic shimmer from the first stroke. The formula is waterproof, long-lasting and dries fast for a stylish and original makeup result that will not smudge, crease or fade in time,” said Alkos.

- HD Cover Stick Jumbo Twist, a portable concealer that delivers high-coverage formula with a natural and streak-free result. Its easy-to-use pencil format allows for precise application and touch-ups on the go. Its blendable texture conceals and evens out fine lines and skin imperfections, while blurring dark circles and signs of fatigue.

- Stick With Me Travel Cleanser, an on-the-go makeup removing stick that gently dissolves all traces of eye and face makeup, even waterproof and long-wearing formulae. When wet, its solid texture transforms into a super thin, non-drying lather that will keep skin comfortable and soft. Its travel-friendly format is designed to fit anywhere. This gentle “wax” cleanser is suitable for all types of skins, including sensitive ones.