Albéa-owned Innovative Beauty Group (IBG) has acquired Roberts Beauty, a full-service provider specializing in custom-designed packaging and turnkey solutions, headquartered in Los Angeles, California. The company said this operation will strengthen its US West Coast footprint.

Our team at Roberts Beauty is excited about the opportunities that come with joining forces with IBG. We are confident that brands will gain considerable value from this partnership. IBG brings a dynamic new vision to the beauty space along with a specific approach to customer development. We believe Roberts Beauty will be an excellent growth platform for IBG on the West Coast, and we are delighted to combine our capabilities from US, China, Korea and 40+ years of success with the IBG team,” said Bret Hadley, Roberts Beauty’s CEO.

With Roberts Beauty, we are strengthening our Los Angeles IBG team while creating an interesting cross-selling platform that uses both our areas of expertise to enhance service for each customer’s portfolio,” added Xavier Leclerc de Hauteclocque, CEO Innovative Beauty Group. “Roberts Beauty’s activity fits in perfectly with the strategy and positioning of IBG by completing our existing offerings: Orchard Custom Beauty for turnkey solutions in Americas, Europe and Asia, and Fasten Packaging for turnkey and packaging solutions in Europe and Americas. In addition, Roberts Beauty brings its own ‘boutique innovation lab’ where customers can work directly with chemists to develop original formulas tailored to their brand’s specifications – a real added-value in terms of efficiency and time management.

Roberts Beauty was founded in 1979 and employs 30 people.