Developed by Innovative Beauty Group’s (IBG) Brand Incubator, the new Levitate Beauty skincare series is hitting Family Dollar stores this October. The new brand was designed to offer luxury skincare products at affordable price.
The 9-product assortment features a versatile range of cleansers, serums, masks, moisturizers and a travel kit designed to offer a luxury skincare experience at an accessible price point. Ranging in price from USD 4-7, the line will be exclusively available in over 8,000 Family Dollar stores nationwide beginning in October.
The Levitate Beauty collection has formulations sourced from Europe with ingredients that suiting for consumers of all ages and with all skin types. Products in the series are cruelty-free, and free from parabens and sulfates.
The product offerings include: a Hydrating Cleanser, an Exfoliating Cleanser (formulated with Chamomile Extract, Green Tea Extract, Caviar Lime Extract), a Vitamin C Serum, a Hyaluronic Acid Serum, a Hydrogel Under Eye Mask, a Day Cream, a Night Cream, an Eye Cream (with Avocado Oil, Coffee Extract, Shea Butter, Niacinamide and Retinol), a Daily Glow Trial & Travel Set (an on-the-go daily glow kit featuring three travel size versions of the Vitamin C Serum).
“This collaboration is an exciting one for our team as we believe that quality skincare should be attainable for everyone,” said Jennifer Raphael, CEO of Innovative Beauty Group North America. “We were inspired to create a full range of luxurious skincare products that will nourish the skin and make users feel their best, all while remaining at an affordable price point.”
“Introducing the Levitate Beauty line exclusively to Family Dollar stores is an exciting and meaningful step in expanding our beauty offerings,” added Trusha Patel-Aleks, Vice President of Private Brands. “We are thrilled to provide our customers with a full range of premium skincare at a value without sacrificing ingredients or experience.”
With offices in Toronto, New York, Los Angeles, The Netherlands, Paris, Shanghai, Guanzhou, Shenzen, and Dongguan, IBG — a division of the Albéa Group – provides turnkey beauty solutions to mass and prestige beauty brands. Comprised of Orchard Custom Beauty and Fasten Packaging, IBG creates beauty brands from A to Z, including design, sourcing, formula development, bespoke packaging and accessories for color cosmetics, skin care, personal care, home care, hair care, and gifts with purchase.