Albéa launches Cats’Eyes a new range of mascara fibre brushes for a wide eyed look

28 March 2016

On the occasion of the Cosmopack tradeshow, which was held on 17th-20th March 2016 in Bologna, Italy, Albéa presented Cats’ Eyes, its new mascara family of extra slim fibre brushes. With this new range, the French supplier promises a wide eyed look, especially for Asian women.

As every year, Albéa presented a new range of mascara brushes at the Cosmopack trade show in Bologna. The Cats’ Eyes range features a series of extra slim fibre mascara brushes to enable agility in application. “The extra slim design is very user-friendly and is suited to all types of lashes, even the small, straight and stiff ones,” explains the French supplier.

Two new brushes

The new range includes two new brushes: Panther and Lynx.

With its curved shape and its short fibres, the extra thin Panther brush was designed to deliver a perfect combination of coating and curling performance. “Its design offers great agility in the gesture: the ergonomic curved comb brush pushes and curls simultaneously all the lashes from the root,” explains Albéa.

As far as the Lynx brush is concerned, it was designed to maximise volume. Thanks to its thin design, it is a very intuitive tool. The threaded rod reaches easily the base of the eyelashes and pushes them up to achieve a wide-eyed look.

“This extra slim brush with short fibres provides immediate access to the formula: in one stroke, the brush coats the lashes from root to tip for exceptional volume.”

The two brushes are completely customizable from brush design to fibre options.

New pack finishes

Furthermore, the two packs presented by Albéa featured a special texture, developed in partnership with Eschmann Textures. This unique Cera-Shibo technology, which consists in the insertion of special sheet in the mould, can be applied on custom bottles as well as on Albéa’s stock mascara bottles.

These innovative brushes have been developed through the Albéa Tips Studio. This program brings together all the group’s expertise and experience in applicators, from fibre and plastic mascara brushes to lipgloss, eyeliner and other beauty tips. It offers global opportunities for creating, developing and producing applicators for all-new beauty gestures and make-up effects.

Albéa will also introduce its new Cat’s Eyes range to Korean brands on the occasion of the next MakeUp in Seoul show, which will take place on 6-7 March 206 at the Conrad Hotel in Seoul.