Private equity investor Advent International has signed a definitive agreement to acquire a majority stake in Los Angeles-based body care and fragrance brand Salt & Stone.
Founded in 2017 by former professional snowboarder Nima Jalali, Salt & Stone has quickly become a leader in the premium body care space. Drawing on his athletic roots, Jalali created the brand with the aim to fill a gap in the market with products that could keep up with an active lifestyle without compromising on ingredients, scent or design.
Since its inception, Salt & Stone has attracted a loyal worldwide following. Its best-selling deodorant holds the #1 spot across several retail channels.
Salt & Stone is available at Sephora in North America and select leading retailers worldwide, with recent expansions into Sephora Europe and Space NK. The brand achieved more than USD 165 million in revenue in 2025.
However, Salt & Stone’s business remains meaningfully indexed to direct-to-consumer across the U.S., Canada and UK, accounting for 40% of sales.
Salt & Stone aims to use the new funding to accelerate growth and strengthen its global footprint.
The transaction is expected to close in April, subject to customary closing conditions. Financial terms have not been disclosed. Following completion, Jalali will continue to lead the business alongside Meagan Rosson, President, and Abby Tellam, Chief Marketing Officer, ensuring continuity of the creative vision and brand identity. Chris Elshaw — who has chaired beauty brands including Paula’s Choice, Medik8, and Orveon Global, and previously served as Chief Operating Officer of Revlon — will assume the role of Chair.
Jalali will remain an equity holder in Salt & Stone. Humble Growth, which made a minority investment in the company in 2024, will exit its investment.
Advent International recently sold its stake in the hair care brand Olaplex to Henkel.
