Germany’s household and cosmetic products giant Henkel announced on Thursday, March 26, the acquisition of U.S. hair care brand Olaplex for USD 1.4 billion (EUR 1.21 billion), strengthening its position in the high-end segment. Henkel is acquiring Olaplex from majority shareholder Advent International.
“Henkel has entered into a definitive agreement to acquire 100% of Olaplex, a premium hair care brand, at an offer price of 2.06 USD per share,” said the group in a statement.
“This transaction allows us to expand our presence in premium hair care. The brand creates compelling opportunities for future growth and innovation,” commented Henkel CEO Carsten Knobel.
"Olaplex is a perfect strategic fit for our premium hair care business,” added Wolfgang König, Executive Vice President responsible for Henkel’s Consumer Brands business.
Founded in 2014, Olaplex is headquartered in New York. According to Mr. König, the brand’s “strong scientific foundation" combined with “a robust presence across premium channels” makes it “highly complementary” to Henkel’s existing portfolio and creates “meaningful opportunities to accelerate innovation.”
Henkel also highlighted Olaplex’s "balanced global footprint," with sales split between the U.S. and key international markets.
In fiscal year 2025, Olaplex generated around 370 million euros in sales. The brand joins Henkel’s Consumer Brands division, which includes Joico, Alterna, Schwarzkopf, DevaCurl, Got2b, Not Your Mother’s and SexyHair, among others.
