For its second edition to be held on June 15-16, 2020 the B2B event dedicated to young ethical, natural and sustainable
beauty brands moves from the Carrousel du Louvre to the Crowne Plaza Paris, a private setting “conducive to B2B meetings,” according to the organizers. The formula is also modified to offer more options for participation.

For its second edition, UP Beauty moves from the Carrousel du Louvre to the...

For its second edition, UP Beauty moves from the Carrousel du Louvre to the Crowne Plaza Paris

UP Beauty will offer brands participating three different options for welcoming their pre-selected retailers:

- in a customized private suite;
- within a dedicated,
- branded space; or in an open area.

Furthermore, beyond disruptive indie labels, UP Beauty 2020 will also welcome major brands that have proven their commitment to ethical,
clean and natural beauty.

We are very pleased that this second edition of UP Beauty in Paris will bring together, under the same roof, beauty’s leading players and a selection of brands that will make up the industry tomorrow. Thanks to our Smart Meeting expertise, which is at the heart of our DNA, they will be able to hold private meetings with a selection of French and European buyers,” explains Antoine Bonnel, Co-Founder and Managing Director of Wabel.

UP Beauty 2020 will also welcome major brands that have proven their...

UP Beauty 2020 will also welcome major brands that have proven their commitment to ethical, clean and natural beauty

Wabel’s dedicated Selection Committee will choose more than 150 brands that correspond with the beauty trends of tomorrow: transparency, veganism, natural, organic, disruption, cleanliness, inclusivity, DIY, beauty to go, local, zero waste, cruelty free, probiotics… Participants will be able to continue to benefit all year round from contacts made thanks to Wabel’s online platform, while brands will be able to profit from Wabel’s expertise and accompaniment 365 days a year.