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Markets & trends

UP Beauty, the new event dedicated to disruptive brands organized by Wabel

On 27 and 28 June 2019, UP Beauty will bring together more than 150 ultra-trendy beauty brands at the Carrousel du Louvre in Paris for a series of pre-programmed meetings with retail groups, retailers and distributors, but also influencers and decision makers. The event will also host food & drink brands.

“We want to bring a forward looking vision to 2022 of the Beauty market with the presence among others, of leading trend agencies, a texture bar and trend areas,” explains Emanuela Treneva, Wabel’s Beauty & Personal Care Category Manager

“We want to bring a forward looking vision to 2022 of the Beauty market with the presence among others, of leading trend agencies, a texture bar and trend areas,” explains Emanuela Treneva, Wabel’s Beauty & Personal Care Category Manager

Wabel is moving up a gear! The specialist in one-to-one B2B meetings is launching a new event at the heart of Paris in a central and prestigious venue, a 2.0 trade show format with stands designed to be as eco-friendly as possible. This does not mean that organizers will give up their expertise in match-making: the exhibitors will be offered a guaranteed number of 30-minute appointments with preselected buyers, a number which can vary according to the formula chosen by participants. As a bonus, organizers concocted a visitor’s path designed to offer a unique sensory experience, a new and connected vision between each thematic areas of the event.

Disruption, trends and innovation

According to Wabel, participating brands will be selected according to their ability to best respond to current trends: naturalness, sustainability, innovation, clean beauty, DIY, probiotics... “We want to bring a forward looking vision to 2022 of the Beauty market with the presence among others, of leading trend agencies, a texture bar and trend areas,” explains Emanuela Treneva, Wabel’s Beauty&Personal Care BU Director . “The selection of brands is already at an advanced stage with start-up companies, Made in France brands and international companies,” she explained.

The show is based on the pillars of expertise developed by Wabel since its inception: Source the top brands and most qualified buyers, animate its connecting platform according to the needs through a dedicated matching, generate pre qualified private meetings, support the UP community all year long thanks to its pole of experts.

UP Beauty is: A privileged venue in Paris, a sharp selection of brands, an offer in line with the current and future needs of beauty buyers around the world, one-to-one meetings to unearth tomorrow’s exclusivities,” summarized the Manager of the event’s Beauty sector. “To support us, Valérie Bakala has joined our team; Valérie is a specialist in Beauty Retail and a former Purchasing Manager at Aélia, Marionnaud, Galéries Lafayette and Monoprix”.

Buyers, investors, influencers

On the visitor side, Wabel expects a total of 2000 professionals from Europe, China, the United States, the Middle East and South East Asia, already listed in its databases.

On the evening of June 27, a gala evening will allow participating brands to further their meetings in a relaxed and festive atmosphere along the Seine river, in the presence of influencers and buyers.

Information and registration: upbywabel.com
Contact: emanuela.treneva@wabel.com

Vincent Gallon

© 2019 - Premium Beauty News - www.premiumbeautynews.com
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