Like the brand’s other creations, the bottle was designed by the Agence Objets de Convoitises as an object of seduction. Its facetted glass plays with light and reveals the delicate peachy, ultra-feminine tone of the fragrance.

Technical challenge

The first technical challenge was to obtain a significant narrowing of the neck for this shape of bottle with a very high corset. In order to achieve this finish we had to push the glass through a very narrow opening in neck, and achieve the high quality aspect shoulder which would give the expected result and ensure the correct closure,” said Stoelzle Masnières Parfumerie in a statement.

The flatness of the face was subject to tolerance reduction in order to guarantee easy application of the JC monogram. The bottom glass distribution gives all the dynamic support to this line, which is slightly raised on each side.

4.5 ml miniature

For the glassmaker, the making of the miniature was technically complex too. The challenge was to make the 4.5 ml bottle harmonious with the four other containers (40 ml, 60 ml, 100 ml, 125 ml). Respecting the spirit of the brand required a lot of work to adapt the design.

I Want Choo is an oriental floral composition created by Sonia Constant, Antoine Maisondieu and Louise Turner. The trio of perfumers who worked hard to compose a harmonious formula around the red lily that evokes all the facets of the Jimmy Choo woman.