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Industry buzz

Silgan debuts new airless pump on tube

Amplify, Silgan Dispensing Systemsnew airless pump on tube was introduced to the European market at PCD Paris last month.

Designed in partnership with tube packaging supplier Neopac [1], the new dispenser allows customers to use virtually every drop of product - boasting an empty rate of 96 percent. The new Amplify pump has no metal components and the pump-on-tube design allows for easy, hygienic and controlled dosing. Indeed, the 0.45ml dosage can be reduced or increased during the actuation in order to be adapted it the consumer’s needs.

The fact that it is airless and that the product does not come into contact with metal components means that the integrity of the formula will be protected. According to Silgan, it is also “a lightweight, ergonomic and cost-effective solution for cosmetic brands looking to offer a tube with a pump for a more sophisticated result than a tube with a traditional flip-top closure.

This new pump on tube has been designed to fit the needs of a wide range of beauty segments such as, facial care, hair care, men’s grooming and baby care, to name just a few. Amplify tubes are available in volumes of 15 to 50 ml and lengths of 60 to 160 mm and 25mm diameter as standard. The pump is designed for both co-extruded or PE tubes.

Consumers increasingly expect brands to deliver products that can live up to their active lifestyle. Especially for cosmetic products, they are looking for an upgrade with practical and user-friendly dispensing solutions,” said Sandy Gregory, associate marketing director for global beauty and fragrance at Silgan Dispensing Systems. “Amplify offers that simplicity and convenience, while demonstrating exceptional value through its controlled dispensing and near-flawless evacuation rate, creating a more premium experience that deepens consumers’ connection to the brand.

Footnotes

[1] For North America, the tube partner is Plastube and specifications differ (diameters: 35 and 45 mm).

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