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Self-expression, diversity, inclusive beauty: Albéa keeps track to the latest trends

At the PCD Paris trade show, Albéa has showcased two make-up innovations based on the values of diversity and assertiveness, two trends that reached a peak in 2017: Lash Expression and Duo Stick.

Lash Expression

Lash Expression is Albéa’s new collection of plastic mascara brushes. The collection is comprised of two plastic mascara brushes, for the lashes and one for the eyebrows. “Lash Expression lets consumers obtain a highly structured, professional make-up result through precise application,” claims the French supplier.

  • The Burgundy brush delivers an extra volume and definition effect. Thanks to its “humpback” form, zones hold back the formula to load the lashes better, while its multiple bristles paint the lashes to make them outrageously long.
  • The Flamingo brush offers an extra volume and curl effect thanks to a rounded shape that brings out the curve of the lashes. Moreover, the mix of XL and shorter bristles gives great control over volume.
  • The Nacarat mini eyebrow brush sculpts the eyebrow line precisely. The brush is compatible with gel formulas. 

Duo Stick

Duo Stick is a two-in-one modulable stick to personalize one’s make-up. It gets its inspiration by brands’ need to offer consumers an infinite palette of foundation colours so they can find their complexion.

Consumers can blend the foundation colors for a customized result that is as close as possible to their complexion. Duo Stick is airtight for maximum formula protection and suited to foundation, luminizer, balm, undereye concealer and blush applications, but also stick fragrances and sun care,” highlights the company.

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