In order to add a hair care active to its Eutectys range of botanical extracts, Naturex turned to Tillandsia, a plant also known as Angel’s Hair that grows on other plants, often taking root on the limbs of trees, creating large structures that hang from the branches. It obtains moisture from run-off water that falls onto its stems and leaves. This is subsequently stored in its plump tissues, where it stays until required during dry periods.
Naturex has harnessed these properties to benefit human hair in the form of a new active - Tillandsia Eutectys - which has been proven to enhance hair suppleness, increasing its manageability by reducing friction and making it easier to comb.
Like every other ingredient in the Eutectys collection, this new active is produced using Eutectigenesis, a patented extraction process that involves Natural Deep Eutectic Solvents (NaDES).
Studies showcase new benefits from cherry blossom
Furthermore, Naturex has released the results of two double-blind clinical trials involving its Cherry Blossom Eutectys active, which has been rebranded as Eliorelys. The ingredient, was shown in the studies to improve significantly the appearance of the skin of subjects aged 40-50 and 51-60 years old who were already showing signs of photo-ageing.
According to Naturex, tests have also demonstrated that the topical application of Eliorelys delivers skin repair benefits, too, with levels of carbonylated proteins and MDA (markers of lipids oxidation) significantly reduced versus a placebo. The researchers observed a reduction in photo-induced skin damage after 28 days of applying a cosmetic formulation containing Eliorelys, while skin texture was also improved after 56 days.
Eliorelys was awarded the Gold Green Ingredient Award at in-cosmetics Global 2017.
This award is given to an ingredient that makes a significant environmental difference in the area of sustainability. Naturex’s Eliorelys is sustainably sourced in the heart of Provence, less than 50 miles from Naturex’s processing facility. The fresh flowers, a by-product of cherry fruit cultivation, are carefully handpicked and follow a dedicated supply chain that insures full respect of sustainability recommendations, especially regarding the avoidance of chemical treatments.
Ancient Super Honey rediscovered
Naturex also showcased Chakah Honey, a new addition to its Super Honeys collection - a line of ready-to-use cosmetic honeys first unveiled in January 2017.
Chakah Honey has never been used in the modern cosmetics market, and was only recently rediscovered by Naturex sourcing experts working in the Yucatan region of Mexico, the cradle of the ancient Mayan civilization. The Maya used the bark or leaves of the Chakah tree as a basis for their traditional medicine.
“Chakah Flower Honey is a treasure-trove of health benefits. It delivers a moisturizing activity that, although traditionally well known, had not previously been scientifically demonstrated. But more importantly, in vitro research has shown it to stimulate and protect the mitochondria, the energy reservoir of human cells, making Chakah a super-active energizing cosmetic honey,” explains Naturex.