Pollution was once again one of the main targets of new the launches by ingredient suppliers. However, this issue, which concerns all geographical areas, has been addressed more comprehensively. Some companies, such as Greentech with Urbalys presented a 360° anti-pollution active thanks to its protective effect on cellular channels. On the other hand, Clariant with Eosidin specifically targeted indoor pollution. The concept of exposome, which encompasses the totality of environmental stresses that a person receives during its lifespan, has been the focus of ID bio’s attention with the launches of Cell’intact and Osmo’city but also of Symrise with Symbright. Lipoid with HerbaShield URB has combined anti-pollution and detoxification. The offer was wide and varied. Some innovations might very well also be suitable as anti-aging or anti-inflammatory.
The replacement of raw materials that went under fire was also a source of innovation. This was especially true with polyethylene beads, with the launch of new series of alternatives. Lamotte, for instance, launched an alternative based on hydrogenated castor marketed under the name Rizipearl. The product is distributed by Lavollée. Also noteworthy are Ronald Britton’s bio-glitters, made from a biodegradable compostable film.
Once again, exhibitors demonstrated the great creativity of their marketing teams regarding formulation concepts. From one stand to another, visitors were able to travel across various universes, with formulations often marked by sensorial and pleasure. Seppic, for instance, took inspiration from pictorial arts and put the different artistic movements and mixtures of colours and textures in parallel with innovative cosmetic formulas. DSM with “Dare to change your hair” proposed to let hair loops move freely with adapted products and without styling them. Naturex has presented a series of gourmet skin care formulas based on ingredients derived from the food business. Aldivia launched a 3-in-1 kit where it is possible to customize a mist with triggering actives responding to the demand of the moment. Univar broke boundaries with multifunctional products, such as lip-glosses that can also be used as eye-shadows. Eventually, men have not been forgotten since Thor created a new routine of daily beauty specifically for them.
The next edition of in-cosmetics Global will take place in Amsterdam on 17-19 April 2018.
For an overview of the launches and trends at in-cosmetics 2017, download our free special issue: Cosmetic Ingredients 2017.