In thirteen years, Arcade specialized in the design and manufacturing of multi sensory sampling systems for the beauty industry will have imposed itself in South America as "the" main provider of top perfume and cosmetic brands in the region. "It must be said that it was the only company capable of ensuring quality and quantity in that matter," confirmed Philippe Ughetto, Senior VP International.
"As of 2010, we started producing locally," emphasised Jérôme Massei, CEO of Arcade Latam.
"Door to door sale of perfume and cosmetic products is the largest distribution channel in Brazil and requires editing millions of catalogues each month, explains Massei, for a million sellers operating in the field.” Now who says catalogue, often says scented samples. Not to forget the needs in terms of material for point of sales, press inserts and specific needs of franchise stores.
4 million catalogues every 3 weeks!
“For example, I can tell you that one of the biggest door to door selling brand publishes about 4 million catalogues of thirty to forty pages every three weeks!"
Brazil will have been the main growth engine of Arcade in South America. The mission of Arcade Latam now consists in consolidating its leading position in Brazil and to expand in other countries with a high potential like Mexico and the Andean region, mainly Colombia and Peru.
Arcade Latam wants to position itself as the best partner for sampling solutions and communication tools for perfume, skincare and make-up.
