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Packaging & design

Blend’It: The personalized perfumed experience by Centdegrés

On the occasion of the Beautyworld Middle-East show, on 8-10 May 2018 in Dubai, the design agency Centdegrés presents a packaging concept for creating customized perfumes, in partnership with several suppliers of the beauty and personal care industry.

After having explored various avenues in packaging innovation for make-up or skincare at various international tradeshows, Centdegrés focused on the latest perfumery trends for its new presentation in Dubai, United Arabe Emirates.

This year, Centdegrés has decided to incorporate the fair’s visitors to test in real-time a new concept, originating from an attentive observation of market trends. “Blend’It is an elaborate and amusing invitation to compose a fragrance in one’s own image, based on your mood at the time of creation using high-quality scents designed by master perfumers that have been adapted for this new experience,” explains the company in a release.

Together with Centdegrés, Firmenich, an international leader in fragrance, has developed two original scents and four booster scents to transform the fragrances. Albéa, for the pumps [1], MMB, an expert in small bottle series, and Nortier and DejaLink for the secondary the packaging, also participated in the project and produced a convincing prototype that was developed enough to be distributed and tested during the show.

At the Blend’It stand, each visitor-tester will be able to select one of two unique scents that best reflects his/her personality and two out of four booster scents that suit their perfume habits. The visitor will leave the stand with a package composed of a combination of their 3 selections: 3 small spray bottles conceived and created to fit entirely in one hand and allow the user to easily create his/her very own signature olfactory compositions, designed and thought-out by master fragrance developers.

For centdegrés, this event is a unique and valuable occasion to highlight the skills and expertise of all the teams involved, but also and in particular, to share the creative process with the visitors who will be invited to share their Blend’It experience, questions and sensations. They will become the main influencers of this project and allow the agency to refine and develop the blending concept and create a real product from A to Z,” says the design agency.

V.G.

Footnotes

[1] A gold XD11 Panache, that dispenses an airy and enveloping mist, for the main scents, and an XD11 Maximist pump for the booster scents

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