North America
Trump tariffs and the cosmetics industry: the current landscape
The United States is the world’s second-largest exporter of cosmetic products, following France. For over 30 years, the American...
Albéa showcases tailored packaging solutions for U.S. beauty brands
At the MakeUp in Los Angeles show, which was held on February 12-13, 2025 at the Los Angeles Convention Center, Albéa introduced a range...
Violette_fr launches at Sephora across North America
The multi-category beauty brand founded by French makeup artist Violette Serrat announced its upcoming debut at Sephora. The brand will...
K-Beauty brand Anua expands to 1,400 Ulta beauty stores across the U.S.
After its launched on Ulta.com in December 2024, the K-beauty skincare brand expanded to 1,400 stores across the U.S. on February 2nd,...
Markwins Beauty Brands appoints Sarah Schneider as Chief Commercial Officer
The Los Angeles headquartered seller of mass and masstige color cosmetics, cosmetic accessories, and beauty collections, announced on...
U.S. prestige beauty sales rose 7% in 2024 to $33.9 billion, says Circana
Once again, sales in the prestige beauty segment outpaced those in the mass in the U.S. in 2024, with 7 percent growth, compared to 3...
Ali Goldstein appointed as President, Head of Acquisitions for L’Oréal USA
French beauty giant L’Oréal Groupe announced on Thursday, February 13, the appointment of Ali Goldstein as President of Acquisitions for...
Geka presents first “Made in US” collection at MakeUp in Los Angeles 2025
The Geman-based manufacturer of application and packaging solutions for the beauty market Geka will unveil its latest collection of...
Christina Fair to head L’Oréal’s Consumer Products Division in North America
L’Oréal Groupe has announced the appointment of Christina Fair as President of the Consumer Products Division (CPD) for the North America...
Oak Essentials expands US footprint with launch in 250 Ulta Beauty stores
The California-based clean luxury beauty brand has announced its expansion into Ulta Beauty stores nationwide, marking a significant...
