La troisième édition de MakeUp in NewYork se tiendra les 25 et 26 septembre 2013, dans son nouveau lieu, le Center 548, au cœur du Chelsea Art District, 548 Ouest, 22e Rue.

Douze conférences se dérouleront sur l’ensemble de ces deux jours :

Mercredi, 25 septembre :

10h.00 - Fashion and Make-up interact. It is a fine line ! Everything is a matter of trends.
Avec la participation de : Tracey Leacock, Chief Innovative Officer, TraeMark Innovative Solutions. Valérie et Philippe Jourdan, Promise Consulting Inc Associates. Sarah Hoit, Materials Scientist, Material ConneXion. Margaritta Topielski, Academy Director, Make Up for Ever Academy.

11h.30 - Innovation and economic realities, what is the winning combination ?
Avec la participation de : Marc-Andre Houx, President, Shya Hsin Packaging USA. Anthony Heraud, Vice President Project & Development, Axilone USA. Nicole Masson, Vice President, Global Product Development, MAC. Nicholas Gavrelis, Vice President, Global Product Development, MAC. Sharon Garment, Global Product Development and Creative Marketing Consultant.

12h.45 - Lumson
Avec la participation de : Stefano Foccolari

13h.15 pm : What’s new from Asia.
Avec la participation de : Florence Bernardin, Director, Information & Inspiration.

14h.00 - How packaging innovations contribute to the success of the brands.
Avec la participation de : Charles Chang, CEO, Topline Products. Stéphanie Martins, Vice President Packaging & Development Corporate North America, L’Oréal. Marisol Simard, Director of Innovation, L’Oréal. John Butcher, Senior Vice President, New Product Support & Engineering, Revlon.

15h.15 - Fast to market. How to adapt to this reality industrially, logistically and legally.
Avec la participation de : Thomas Weckerle, CEO, Weckerle Cosmetics. Jim Slowey, Commercial & Marketing Manager, Arrowpak. Karen R. Young, CEO, The Young Group. Stefano Castelletti, General Manager, Faber- Castell Cosmetics. Eric Bone, Corporate Research and Innovation, L’Oréal.

16h.30 - Make up made in America : Highlights ?
Avec la participation de : Andrea Chuchvara, CEO, Color Factory. Musa Dias, Global Vice President Sales & Marketing, Oxygen Development.

Jeudi 26 septembre

10h.15 - The students of the F.I.T. will present their vision of make-up during an interactive workshop.

11h.30 - Focus on two flagship products of the make-up sector : “nail polish and mascara.”
Avec la participation de : Eric Wimmer, Consultant. Thomas Vichich, Marketing & Development Director, DuPont Filaments. Pilar Gonzalez, Vice President Marketing, Geka Group. Renato Ancorotti, President of Ancorotti Cosmetics.

12h.45 - Presentation of the Sleever Make Up solution, developed by Sleever International to meet the current market trends in lipstick
Avec la participation de : Eric Fresnel, President of Sleever International.

13h.30 - Keys to developing beauty products into a successful global brand…
Avec la participation de : Eve Pearl, President, Eve Pearl Products.

15h.00 - Korea : unrelenting dynamism in make-up industry.
Avec la participation de : Kim Eun-Hee, Vice President Global Sales & Marketing, Hwa Sung Cosmetics. Mr. Cho Im Rae, CEO, Cosmecca. Alley Suh, Sales Manager, Overseas Biz Division, Kolmar. Florence Bernardin, Director, Information & Inspiration.