Companies & industry
MS swiss cosmetics gains momentum
Born in January 2016 from the meeting between France’s Strand Cosmetics Europe and Switzerland’s Marvinpac, the Joint-Venture MS swiss...
Douglas expands in Italy with the acquisition of Limoni and La Gardenia
German headquartered beauty retailer Douglas has taken a significant step to further expand its strong position internationally. The...
MakeUp in and Luxe Pack: focused on Shanghai and Los Angeles!
The announcement was made on the occasion of the Luxe Pack New York trade show. Following the acquisition, a few weeks ago, by the...
Scentys targets the general public with two new innovations
Whether used as a tool to reinforce a brand’s or space’s olfactory identity, a tester for perfume shops, or a mere background perfume in...
Birchbox bases its growth strategy on data
Birchbox, the global beauty box leader, wants to become a key player in e-commerce through a deep knowledge of consumer needs and an...
"Virtual makeup is also a tool for detecting emerging trends," Sylvain Delteil, Perfect Corp.
YouCam, the applications suite developed by Taiwan’s Perfect Corp, is continuing its global development and is multiplying partnerships...
Kiko Milano celebrates 20 years and adds Brazil to its global expansion strategy
In the year Kiko Milano celebrates its 20th anniversary, the Italian makeup chain finally landed in Brazil, with the opening of two...
Digital tools are transforming Marionnaud’s business
Launched three years ago, the digital transformation of the prestige beauty retailer and subsidiary of the A.S. Watson Group, is...
Tradeshows: MakeUp in and Luxe Pack announce partnership
The Infopro Digital group, which organizes the Luxe Pack tradeshows, in in Monaco, New York and Shanghai, has announced the acquisition...
YouCam Apps strengthen their positions in the digital beauty revolution
With 400 million downloads worldwide and a partnership with Watsons’ flagship store in Shanghai, YouCam augmented reality makeup apps...
