The maker of the waterless, plastic-free, and zero-waste Body Stone solid moisturizers has entered into retail partnership with Sephora.com. The company, which was founded by Kate McLeod, a pastry chef turned beauty entrepreneur, launched on Sephora.com on April 19th.
Kate McLeod’s solid Body Stone melts into a luxurious body oil as it glides onto the skin to intensely nourishes dry skin, “leaving it soft, supple, and glowing.” With over 80% cocoa butter plus nourishing oils, the Body Stone is a waterless concentrate with natural ingredients for moisturizing results you can see and feel. It’s designed to be used daily and turns something quotidian into an intentioned moment of self-care.
By removing water from its formulas, the brand was able to create sustainable, plastic-free packaging, and reduce its carbon footprint. The company’s Body Stone Starter Kits come with a reusable bamboo canister, which provides easy storage. Once purchased, it can be refilled over time with one’s favorite full-size Body Stone.
"Bringing the Daily Stone to Sephora is a big moment for our brand, and for me personally," said Co-Founder, Formulator and CEO Kate McLeod. "This started in my kitchen, and the Daily Stone is where it all began. It took me three years to perfect the formula, and I personally hand poured thousands of Daily Stones when we launched the business. We still hand craft, hand wrap, and hand package every single Body Stone with love at our workshop in the Hudson Valley. We do everything very intentionally, so launching at Sephora with a single hero product felt right for us as a brand, and will allow the Sephora customer to understand that we do things very differently. We’ve made a solid moisturizer without the sticky wax, preservatives, synthetics, or stabilizers traditionally used to make lotion bars. The Body Stone glides on like silk. it’s so nourishing and you really do have to feel it to understand it."
Kate McLeod’s launch in Sephora’s Clean + Planet Positive program comes as the brand announces the launch of its "Healthy Planet, Healthy Minds" program, a CSR initiative that addresses environmental sustainability and mental health. The company views these crises as inextricably linked, with the rise of climate anxiety worsening mental health outcomes and aims to address these issues through its product design, business practices, and charitable giving. The company has committed to donating 2% of its total annual revenue in 2022, split equally across environmental and mental health non-profits.
