The iconic perfumer Jo Malone CBE, the founder of Jo Loves, has partnered with the fashion retailer Zara on a new scent collection. The British fragrance mogul and the Spanish fashion label have teamed up to create the Zara Emotions Collection by Jo Loves, a collection of eight different scents priced at EUR 25.95 each.

Zara Emotions by Jo Loves, created with Jo Malone CBE (Photo : © Courtesy...

Zara Emotions by Jo Loves, created with Jo Malone CBE (Photo : © Courtesy of Zara)

"I am delighted to join Zara on this amazing adventure of creativity and collaboration," said Malone in a statement. "Our first collection is drawn on the global heritage of both brands, Zara and Jo Loves; using ingredients I have loved for many years. Every fragrance has been crafted with personality and a voice to tell its story in a unique fashion. I hope you enjoy this first collection - it is full of imagination and artistry.’’

The collection includes fresh, crisp scents such as the ‘Vetiver Pamplemousse,’ which contains notes of grapefruit and mandarin, and soft perfumes such as the ‘Waterlily Tea Dress,’ which features Vert de Bergamot, spearmint and musk. ‘Ebony Wood,’ ‘Amalfi Sunray,’ ‘Tuberose Noir,’ ‘Fleur D’Oranger’ and ‘Fleur De Patchouli’ also feature in the collection, inspired by summer memories, carefree adventures and myriad other moments, while ‘Bohemian Bluebells,’ which contains notes of lavender, sandalwood and musk, completes the series. 

The collaboration, which began over a year ago, went on sale in Zara stores and on on November 15 in Europe, México, Australia and New Zealand, with other markets to follow.