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Innovation & new products

Yves Rocher creates a complete range for the iconic Riche Crème

The Riche Crème cream designed by Yves Rocher in 1973 has been pampering mature skins for several decades, adding a beauty touch to our bathroom shelves. After several changes, year after year, the brand’s flagship product was renewed to start afresh in 2016, both in terms of style and content.

This absolutely cult product is sold every five seconds in the world, so it deserved particular attention. “We had to change it all, without changing anything. We wanted to preserve this loyalty relationship with our customers, but also make the range evolve to attract new women,” explains Xavier Ormancey, Head of R&D at Yves Rocher.

In 2016, the brand becomes a real range

Riche Crème has become a complete range, as it now counts eight products, instead of only two before. The formula has been renewed in accordance with the Botanical Beauty® expertise and the latest Yves Rocher research on assimilation by bio-affinity with plants with the skin. The formula is still based on the complementarity of 30 precious vegetable oils with essential constituent fatty acids, but it now also integrates five new substitutes, including the Anatolian thousand-rose oil, which acts on cell renewal.

The flagship anti-aging range promises to nourish, protect, and rejuvenate mature skins. It is composed of the 100% plant-derived Beauty Elixir, the Comforting Anti-Wrinkle Lotion, a Day Anti-Wrinkle cream and another night cream, the Intense Regenerating Care cream, the Regenerating Balm Intense Nutrition, the Comforting Anti-Wrinkle Eye Cream, and the Regenerating Body Milk.

The new design preserves the brown colour code brightened up with gold that is specific to the Riche Crème.

Kristel Milet

© 2016 - Premium Beauty News - www.premiumbeautynews.com
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