Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

YouTube AR lets beauty blog viewers digitally try on makeup

Google has revealed that YouTube will soon get a feature that lets viewers digitally test out the makeup that their favourite beauty gurus are reviewing in their videos.

YouTube introduces AR feature that lets viewers virtually try on makeup. (Photo: © btrenkel/Istock.com)

YouTube introduces AR feature that lets viewers virtually try on makeup. (Photo: © btrenkel/Istock.com)

Google announced on Tuesday an upcoming YouTube tool called AR Beauty Try-Onwhich lets viewers virtually try on makeup while following along with YouTube creators” via machine learning and AR technology.

When enabled, this feature splits a user’s screen approximately in half sliding YouTube videos to the top and opening the selfie camera on the bottom. Viewers can then select from a list of products and colors to test on their digital selves and, if they like what they see, they can follow a “shop” link that directs them to the brand’s website.

According to Google, the virtual products work on all skin tones and are realistically presented. Based on the results of recent tests, the company found that 30 percent of viewers used the AR Beauty Try-On tool when it was available.

Though the tool is currently in alpha, brands can still use it by partnering with FameBit by YouTube, a platform that helps creators and influencers find brands to sponsor. Mac Cosmetics has been the first to launch a campaign using the feature.

AFP/Relaxnews

© 2019 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus

MakeUp in NewYork to hold its 9th edition on September 11-12, 2019

The only event dedicated exclusively to make-up and skincare formulation, production and packaging on the East Coast will take place at the Center415, on the 5th Avenue, at the heart of Manhattan, on 11 & 12 September, 2019. MakeUp in NewYork 2019 will host +110 exhibitors in formulation, packaging, full-service, accessories and (...)

read more
job opportunities
Experts’ views
Cannabis: The New Beauty Disruptor

Euromonitor
Cannabis: The New Beauty Disruptor

Cannabis is the latest ingredient disrupting every consumer industry and beauty and personal care is no exception. As regulation on the substance lightens, beauty products infused with CBD (cannabidiol) are on the rise. Hemp beauty and personal care products have been present on the market for decades, a notable example being the (...)

read more
Webinars
E-shop - latest publications
LuxePack Monaco 2017 - Show Report
30.00 € excl. tax
Regulations on the registration of cosmetic products in China (part2)
95.00 € excl. tax
Regulations on the registration of cosmetic products in China (part1)
135.00 € excl. tax
Go to top ↑

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close