"Colour digitization of is our new frontier", explains Andréa Vannacci, Sales Director for Southern Europe. After having developed non-contact spectrophotometers, enabling to measure a surface colour without having to modify its structure, X-Rite has set foot on the path of colour dematerialisation. To that end, the company is developing a range of software and services facilitating the digital communication of everything related to colours, in order to avoid as much as possible sending physical samples. With obviously, some considerable reductions in terms of cost and time for manufacturers and their partners.
The other current challenge at stake for the company, which now includes in its portfolio Pantone, is the measurement of colour variations caused by the changes of vision angles. "We develop multi-angle spectrophotometers capable of retrieving their entire measurements in the form of a unique patented algorithm", emphasised Vannacci.
Beyond measurement and colour selection, the X-Rite expertise extends to many other disciplines, including creation, formulation, communication and the matching of colours. "A number of specialties that enable users to obtain the correct colour on their first attempt."
