New Jersey based WWP Beauty, a full-service supplier to local and global cosmetic and personal care brands, recently opened its newest location in Los Angeles, California; the WWP Beauty Design Innovation Hub.

With this expansion, the company aims to better serve its customers on the U.S. West Coast, providing them with the latest design innovation and technologies in beauty and personal care. WWP Beauty also intends to reaffirm its position as a leader in the North American beauty market.

The new office location features an “iStudio” design space, an “iTech” engineering lab with state-of-the-art 3D printers and equipment, an “iLab” that fosters ideation and formulation development, and a showroom featuring the company’s capabilities and latest innovations. In addition, the new space includes sustainable features such as a living wall, energy efficient lighting, and an in-office recycling program.

We are thrilled to now open our new Design Innovation Hub in LA, which represents a remarkable milestone for WWP Beauty’s strategic expansion,” said Josh Kirschbaum, CEO of WWP Beauty. “The new space will also allow us to make significant contributions toward sustainability, social responsibility, inclusivity and diversity, all of which are weaved into our company initiatives globally.

Robert Tognetti, COO of WWP Beauty adds, “Our new office features many new and exciting technology-driven spaces and workstations with the goal of promoting close collaboration and fostering innovation between employees and customers throughout the design process.