The full-service supplier has launched a new collection of refillable stock packaging solutions designed to reduce the environmental footprint of cosmetic products.
Dubbed “Refill Revolution” the collection features five packaging solutions targeting all beauty categories. Furthermore, each of the components in this collection features a refillable design with measured carbon emissions reduction:
Refill Revolution Airless Pens. Touchless, sensorial and integrated applicators that reduce carbon emissions by up to 60% after three refills. The applicator options include a cooling metal roller ball applicator for spot treatments and eye serums, a triple micro roller ball applicator for targeted eye and lip treatments, and an oval brush applicator for concealers and liquid complexion products. The smart, low-profile design of these pens make them an easy refill system to integrate into an existing cosmetic line..
Refill Revolution Multi-Use Face Stick. A patented design that produces 72% fewer GHG emissions after three refills when compared to a standard, non-refillable face stick of the same size and shape. Additionally, this component features a multi-purpose, direct-apply design that produces minimal refill waste and can be made with PCR content. This option is adapted for color cosmetic and skincare formulations.
Refill Revolution Multi-Use Body Stick. A patent-pending design featuring an intuitive, easy-to-use refillable system with a mono-material refill cartridge and the option to add PCR content. This component reduces GHG emissions by up to 71% after three refills and is an option for body care, personal care and hygiene products, and skincare.
Refill Revolution Powered Up Pump. A design that preserves formula integrity, easy to refill, with the option to add PCR content for increased sustainability claims. Can be used for color cosmetics, skincare and haircare products.
Refill Revolution Refill & Go Bottle. A portable, compact design that can be refilled and taken on the go. It can be used for a wide range of cream or gel-based formulas in color cosmetics, skincare, body care, personal care and haircare.
“This collection of intuitive refillable packaging was designed with components that could be used across all categories of beauty to show brands the possibilities of applying a refillable program to their existing line,” said Michael Tognetti, Global Sustainability Senior Director, WWP Beauty. “Using our Eco-Analyzer tool, we have generated validated sustainability claims and carbon emissions reduction percentages to show our customers the sustainable impact refillable packaging has.”