Before the show floor and conference room open, WPC 2026 will kick off on the evening of June 22 with a Welcome Reception in the Memory Garden behind the Portola Hotel. The networking event is designed to offer an opportunity to reconnect with colleagues and forge new partnerships.

Starting June 23, leaders and innovators from companies including Interparfums, L’Oréal, Boy Smells, L’Occitane Group, Snif, Euromonitor, Pura, and Procter & Gamble will take the stage over three days to explore the ideas, ingredients, technologies, and strategies shaping the future of perfumery.

Here is an overview of the program:

June 23, 2026

Exclusive Keynote Fireside Chat
Walter Johnsen, Global Vice President of Product Development & Fine Fragrance Designer, Interparfums, Inc.

Nose to Nose: A Scented Exchange
Mara Dumski (Chief Fragrance Experience Officer at Pura) and Carol Hamilton (Group President, Acquisitions at L’Oréal)

Crafting Tomorrow: Innovation at the Intersection of Brand & Buyer
With speakers from: Boy Smells, L’Occitane Group, Snif. Moderated by Mark Knitowski.

Scented Journeys: Unique Paths to Perfumery
Speakers: Terry Carter, Founder and Perfumer, Travertine Atelier; Dana El Masri, Perfumer, Jazmin Saraϊ; Lorenzo Lou, Founder & Chief Perfumer, Möbius Fragrances; Bryn Thomas, Junior Perfumer, Mane. Moderated by Karen Marin of Essencional.

June 24, 2026

Euromonitor Explores the Evolving Landscape of Arabian Fragrances
Kayla Villena, Global Insights Manager of Beauty and Personal Care at Euromonitor International

Digital Alchemy: Fragrance Formulation in the Age of AI
With representatives from: The Perfume Movement, Matteo Parfums Ārya Tārā

From Screen to Scent: How Digital Trends and Social Influence Drive Fragrance Buying
Moderated by Ildiko Juhasz of Fashion Institute of Technology; with panelists from: Scent Marketing, Inc., Tru Fragrance & Beauty, Victoria’s Secret & Co.

What’s That Smell? How perfumers interpret abstract concepts—such as sunshine, diamonds, or limerence—and whether AI has a place in creative briefs.
Panelists: Christine Hassan, Perfumer, Givaudan; Nicole Mancini, Principal Perfumer, dsm-firmenich; Tianle Feng, Founder & In-House Perfumer, Voice from the Sky. Moderated by podcast host Emma Vernon.

June 25, 2026

From Protocol to Palette: Creativity in the Age of Compliance
Moderated by Tom Branna, the panel includes: Vincent Kuczinski, Vice President/Senior Perfumer, Mane; Alexander Mohr, President of International Fragrance Association; Sarah Erickson André, Vice President of Government Affairs & General Counsel, Fragrance Creators Association.

Fragrance in the Fabric of Life: Innovation Across Laundry, Home & Cleaning
Moderated by Jennifer Abril, President and CEO of the American Cleaning Institute, this session features leaders from: Laundry Sauce, Procter & Gamble, an Happi. Panelists will explore emerging trends, scent-driven consumer engagement, and the science behind functional fragrance innovation.

World Perfumery Congress 2026 Awards Ceremony
The ceremony will honor excellence with three categories: Most Innovative Ingredient; Standout Fragrance Technology; Eco Champion. It will also feature the presentation of the American Society of Perfumers Lifetime Achievement Award, honoring an individual whose career has left a lasting mark on the art and culture of perfumery.

WPC 2026 will conclude with a Closing Reception & Dinner at the Monterey Bay Aquarium.

Registration is officially open. For full program details and registration information, please visit: www.wpc.perfumers.org