The French premium skincare brand continues to advance its innovation strategy designed to enhance the customer experience by rolling out a cutting-edge device for advanced skin analysis in around twenty points of sale.

Dubbed AI Skin Observer, this new device is currently being deployed in 20 stores worldwide, including John Lewis Oxford Street in London, Printemps Haussmann in Paris, Clarins boutique in Dubai Hills, La Rinascente in Milan, Clarins boutique & spa in Shanghai Jing An Kerry Center, and Macy’s Herald Square in New York.

A simplified web version is also available online on Clarins website in several countries including the US (www.clarinsusa.com), the UK (www.clarins.co.uk) and France (www.clarins.fr).

Powered by artificial intelligence and combining biophysical sensors with facial imaging under multiple lighting modes, the AI Skin Observer analyzes up to 22 skin parameters. According to Clarins, this enables the tool to deliver unique insights into the skin, enriching and refining “the expertise of the advice offered in-store.”

Designed as a mirror to integrate seamlessly into the retail selling ceremony, the AI Skin Observer fits naturally onto existing consultation tables—a central element in every Clarins point of sale.

"The AI Skin Observer is designed to fit perfectly into our retail space. Through its ease of use, it allows beauty advisors to remain focused on listening to the client and her needs. It extends their expertise by revealing dimensions invisible to the eye, thanks to algorithms leveraging years of research from Clarins laboratory. By combining AI, beauty tech with human touch, beauty consultations are enhanced," commented Clarins brand General Manager, Katalin Berenyi.

Developed with the support of an ecosystem of start-ups, the AI Skin Observer is the latest release from Clarins Group Beauty Tech division, following the Lip Oil Factory – enabling on-demand customization of iconic Clarins Lip Oil – and MyBlend LED mask. It is the result of years of fundamental research into skin analysis by the Clarins laboratory and the Group’s progress in AI and imaging.

“We are very proud of the AI Skin Observer, the latest Beauty Tech release from our innovation lab, and excited by the enthusiastic feedback from both our beauty consultants and the first customers who tested this new service," added Clarins group Chief Digital, IT & Business Support Officer, Laurent Malaveille.