Fitness is always a major talking point in January, but 2020 will be all about the face, rather than the body. According to the online platform Beautypress, ‘Face fitness’ is set to be one of the biggest skincare trends over the next year, as brands roll out a slew of new tools and applications to tighten, brighten and firm the skin.

What are the new products and techniques for firming, tightening and...

What are the new products and techniques for firming, tightening and brightening the skin? (Photo: © Lacheev/

At the forefront of the trend are face rollers, which are getting an update for 2020. According to Beautypress, in addition to the already popular models made from rose quartz or jade, the new year will see a demand for rollers with metal ends designed not to roll, but simply massage the forehead, T-zone and eye area instead. The purpose of this is to reduce puffiness and keep the skin looking toned.

Cupping, the popular body treatment loved by celebrities, is also coming to facial skincare, thanks to the invention of small cups that are specially designed to reduce the appearance of wrinkles and puffiness, leaving the complexion looking revitalized.

As with all fitness regimes, downtime is essential. Beautypress predicts that sleeping eye masks - particularly the self-warming kind activated by the touch of skin - will become a popular way to rest the face next year, following all that tightening and firming activity.

If it all sounds like too much work, however, you might want to consider this trending hack: using face tape for an instant, non-surgical face lift. This special tape works with a thin headband whose ends are stuck to the temples, in a procedure that promises to give the eyes a feline shape immediately.