In an hyperconnected society, the need to disconnect from devices has increased, and the desire to reconnect to oneself has never been so important. The phenomenon of disconnect-reconnect has influenced the travel industry (open air travel), brain-body training,as well as the boom of mindful activities such as yoga or meditation.
Spirituality & Self-Focus - The New Urban Quest
The concept of spirituality continues to grow, infusing the US from the West Coast in particular, where mindful practices have always been stronger. A wave of millennial-minded meditation venues have spread all over the US, especially in big cities. Stressed-out New Yorkers can become more grounded during their lunch breaks at Be Time, the city’s first meditation bus. Retail wise, mindfulness has gained momentum with virtual reality guided meditation at the new Philosophy’s WellBeing store in New Jersey, or meditation during manicure sessions at Sundays. Same goes online with Lululemon’s "Mindful Podcast", featuring videos of a seven-day meditation challenge.
If mindful meditation has been widely embraced in the workplace, it is because the benefits are also instrumental. Indeed, the Buddhism-inspired technique will boost motivation, concentration, resilience and overall productivity. In California, it is not uncommon to find crystals in meeting rooms for positive energy, or collective yoga sessions on the city’s rooftops.
In a world centred around work performance, this wave of mindfulness offers other perspectives. It embraces a new relationship with time, awareness, and self-care to heal both body and mind. Yoga coaches have become today’s new managers, and their work tools include "zen" accessories as well as cosmetics. Facial rollers made of energetic stones are everywhere, like the Facial Roller Jade by Herbivore or the Crystal Facial Workout by Skin Gym.
Pure crystals are directly formulated into products such as the Crystal Aura by Hannes Dottir, a face-mask powder that mixes with water, enriched with crystals and marine extracts from Iceland. Pacifica just launched Crystal, a highly gem-infused line of cosmetics and makeup. Moreover, beauty routine turns into a full mystical ritual with the new brand Aquarian Soul that offers jade and amethyst roll ons, body oil enriched with rose quartz or moonstone, and at-home sacred fumigations thanks to herb bouquets.
"Good Vibes" Trend
This "good vibes only" outbreak shows no sign of stopping. Coming soon: the emergence of a new star ingredient, the "CBD" or cannabidiol, extracted cannabis (non-hallucinogenic) promoting wellness, tranquility and healing pain. The agency, Cosmetics Inspiration & Creation, discusses this new vision of makeup and skincare in its latest trend book, Freedom Beauty - US Makeup Trends.