The Brazilian glassmaker has produced the 90 ml and 30 ml glass bottles for Just Cavalli’s new “Give Me Magic” fragrance line, developed under license by Interparfums Italia.
Decoration was the cornerstone of the project’s success, says Wheaton. In this case, the glass bottle takes center stage in the product experience. “It becomes a canvas — rich in texture and atmosphere — that anticipates the fragrance’s identity and creates a sensory journey from the very first glance,” the glassmaker explains.
The men’s edition is finished in translucent green, while the women’s version embraces a rich purple hue. Both designs play with light, featuring a textured coating with a droplet effect that evokes raw concrete and reinforces the line’s urban spirit.
Described as a “gradient concrete” finish, the effect begins with a dense, opaque surface that gradually fades into translucency, subtly revealing the bottle’s interior. A neon-toned screen printing completes the design, introducing a bold chromatic contrast that underscores the collection’s modern, vibrant identity.
For this project, Wheaton developed the packaging through an approach that integrates innovation, advanced decoration technologies, and brand storytelling — leveraging the expertise of its in-house multidisciplinary innovation hub, “Grupo Experimento.”
“Through insights from the WGSN and Beautystreams platforms, we study the future of packaging and consumer behavior, combining knowledge with practice to make new possibilities for glass personalization and design available to our clients. This way, when we receive any client briefing, we can offer complete solutions for their projects,” explains Caroline Mass, Wheaton’s Marketing Manager.
“The combination of technical mastery and creative vision allows glass to become a competitive differentiator, capable of generating value and sparking consumer desire. More than visual impact, the Give Me Magic packaging communicates values of freedom, self-expression, and intensity, central attributes of the Just Cavalli universe. Today, the bottle has become a central element of competitiveness in perfumery,” concludes the manager.
