Characterized by tightness, itching, and lack of elasticity, a dry skin is the source of an overall discomfort, which makes skin hydration a key claim in cosmetics (60% of skin care launches).
In case of prolonged dehydration, the altered barrier function leads to increased dehydration, impaired lipid production and creates an inflammation signalling cascade. Recent scientific progress has linked skin dryness to inflammation: this is the phenomenon that Seppic describes as Inflamm’dryness.
To tackle this phenomenon, BiotechMarine (Seppic group) took an interest in the properties of the Marine Everlasting plant (Helichrysum stoechas), a plant subject to high salinity, sun rays and winds, and that developed a strong resistance to dehydration.
This is how Hydrachrysum was born. The patented moisturizing active ingredient was designed to break the Inflamm’dryness vicious circle.
“Hydrachrysum is the new natural ally of dry skin. Bio-inspired by Helichrysum stoechas, which adapts to its arid ecosystem. It offers a unique molecular richness made up of hydrophilic & lipophilic molecules derived from the dedifferentiated plant cells and specific ones secreted in the medium,” explains Seppic in a release.
According to the supplier of cosmetic ingredients, Hydrachrysum induces a decrease of pro-inflammatory and an increase of pro-resolutive mediators to allow a return to homeostasis and improved barrier function. Furthermore, Hydrachrysum increases the number of lacunae, these markers of hydration acting as extracellular water tanks and representing up to 40% of the volume of the stratum corneum. It boosts skin moisturization after only 5 days by increasing significantly the number of lacunae +82% vs placebo.
“Innovating in the Hydration field is a hard task. We are delighted to reveal Hydrachrysum, the first product in the market that breaks the Inflamm’dryness vicious circle by helping resolve the inflammation process, restoring the skin barrier function and boosting skin hydration on the long term. It meets the needs of consumer for effective moisturizing cosmetics,” Aude Le Grand, Wesource Product Manager.
Hydrachrysum is Cosmos and NaTrue approved, Halal certified, and scientifically proven with in-vitro, ex-vivo and in-vivo data at 1%.