Experts at Wella Professionals have identified four emerging hair styles for 2013. The Procter & Gamble brand’s Global Creative Directors, Eugene Souleiman (Care and Styling) and Josh Wood (Color), have explored the synergy of aesthetic beauty and the world of music, thus revealing four new trends: Fusion, Decibel, Echo, and Allegra. The Wella’s creative duo referenced these trends at the Spring 2013 fashion shows.

Fusion: The Worldly Spirit

Defined by the merging of Eastern experimental spirit with Western culture, Fusion embodies the contradictions of a modern day geisha meets club girl.

Wella Professionals presents Fusion: The Worldly Spirit (Photo: Business Wire)

Decibel: The Vibrant Optimist

Decibel is the antithesis to generic, pristinely finished hair. “This trend is all about the feeling of a technical style becoming unfinished, left looking raw and unpolished,” Souleiman asserts.

Wella Professionals presents Decibel: The Vibrant Optimist (Photo: Business Wire)

Echo: The Emotional Tyrant

Echo is not only a reflection, but a reaction to the world’s current state of affairs and economic downturn. This trend represents the complicated, introverted personality that transcends to a hairstyle designed with this inherent tension in mind. “The impression is a chic yet tormented soul, who struggles with the harshness of life but has a romantic melancholic side to her.

Wella Professionals presents Echo: The Emotional Tyrant (Photo: Business Wire)

Allegra: The Object of Beauty

Allegra is an extreme contradiction to Echo because she escapes into the bright world of the decadent elite by completely embracing the ostentatious culture she was born into. Allegra is enamoured with her own beauty and views herself as a piece of art. “She’s an object of beauty and desire and she loves that,” adds Souleiman.

Wella Professionals presents Allegra: The Object of Beauty (Photo: Business Wire)