Thomas Weckerle

Premium Beauty News - You have industrialized the process of filling center core lipsticks – lately even a ‘Triple Core Lipstick’.

Thomas Weckerle - Yes, the Triple Core Lipstick is an extremely successful launch for us this year. It features the benefits of a lipbalm, and also a lipstick and lip gloss.

The triple injection filling technology now allows us to introduce new products in other categories. Thus we have developed a Smart Triple Core Concealer which has a super soft blendable texture, lightweight and creamy. It is a multi-benefit concealer designed to satisfy consumer needs for convenience and efficiency.

Premium Beauty News - And this surprising product combining lipstick and lip gloss a single packaging?

Thomas Weckerle - We always look in other areas and industries to get inspiration for new concepts and innovation. Constantly we challenge ourselves and question conventional products or production processes. By realizing that a regular lipstick and a lipstick with a hole in the middle show the same application on the lips, we had the idea for a new kind of duo packaging - the so called Twinstick.

This Twinstick integrates a lipstick with a built-in gloss applicator in the centre. In the case of the Crystal Twinstick which we introduced in our latest trends presentation, we combined a clear lipstick formulation for shine and color and a special gloss to boost color and shine. Products can be used individually or even together. For sure, there will be much more room for product concepts and ideas for this unique packaging.

Premium Beauty News - What other interesting products do you have in your latest portfolio ?

Thomas Weckerle - From a formulation approach I would like to point out the Powder Sensation Lipstick. It uses a double injection filling technology and has a XL-center core. The center core features a formula with a significantly higher concentration of pigments compared to a regular lipstick and the outer layer is a creamy lipstick base. The result of this lipstick for pay-off is superb - intense colour with a matt finish.

Other developments to meet the customers’ demand for easy application and handling is the Line & Shadow with a special square cut tip and the Pocket Duet - a double ended packaging with a round or tapered mine and a wide range of formulations for customized products.