Sign up!
World class news for the beauty and cosmetics industries
WANDS

WANDS, global communication agency, tells stories & brings to light in a strategic & innovative way brands that are sensitive to excellence, luxury & premium. The agency adapts itself with agility & sources the best experts/technology. At the service of emotion, it is all about impactful & engaging ideas, a custom-made service.

Mission:

To make brands emerge from an innovative concept and through the magic brought to life by images and content.

Because each brand is unique, we devise a bespoke approach, from a global to a specific one according to the objectives:

• Brand strategy
• 360 Counsel
• Creative & innovative content
• Postproduction in-House
• Campaign Management

Clients:

Chanel, Cartier, Hermès, Louis Vuitton, Ruinart, Baccarat, Hublot, Breitling, Bulgari...

What makes the difference:

• A disruptive strategy at the heart of the expertise: to allow brands to emerge in a world overburden by communication.
• Excellence devoted to brand image & content: stemming from our past and the mastery in quality post-production and high demands from luxury & premium brands.
• Agility to respond to specific needs of each client:
owing to a human-sized agency, always attentive to others & the development of a global custom-made offer.

Learn more: wandsparis.com
Contact: wandsparis.com/contacts/

Follow us
When makeup meets skincare: How IL Cosmetics is shaping the hybrid beauty era

When makeup meets skincare: How IL Cosmetics is shaping the hybrid beauty era

How Arbelle's 4th-gen beauty AI delivers revenue, confidence, and real insights

How Arbelle’s 4th-gen beauty AI delivers revenue, confidence, and real insights

FOCUS

Cosmoprof Worldwide Bologna 2026 shifts towards a more visitor-centric format

Cosmoprof Worldwide Bologna 2026 shifts towards a more visitor-centric format

As the beauty industry enters 2026 amid growing complexity, Cosmoprof Worldwide Bologna is adapting with a more...

Beyond #BeautyTok: Can beauty brands thrive outside viral moments?

Beyond #BeautyTok: Can beauty brands thrive outside viral moments?

In the trend-led beauty industry, where big players’ mega-budgets can buy the time and attention of zillion-follower influencers, how can...

When makeup meets skincare: How IL Cosmetics is shaping the hybrid beauty era

When makeup meets skincare: How IL Cosmetics is shaping the hybrid beauty era

Long gone are the days when makeup sat on one side of the bathroom cabinet and skincare on the other. In 2025, the most innovative...

Cosmetic Ingredients - April 2025

Cosmetic Ingredients - April 2025

The 2025 edition of in-cosmetics Global, which will be held in Amsterdam from April 08 to 10, 2025, will once again be an opportunity for...

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
accept