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World class news for the beauty and cosmetics industries
WANDS

WANDS, global communication agency, tells stories & brings to light in a strategic & innovative way brands that are sensitive to excellence, luxury & premium. The agency adapts itself with agility & sources the best experts/technology. At the service of emotion, it is all about impactful & engaging ideas, a custom-made service.

Mission:

To make brands emerge from an innovative concept and through the magic brought to life by images and content.

Because each brand is unique, we devise a bespoke approach, from a global to a specific one according to the objectives:

• Brand strategy
• 360 Counsel
• Creative & innovative content
• Postproduction in-House
• Campaign Management

Clients:

Chanel, Cartier, Hermès, Louis Vuitton, Ruinart, Baccarat, Hublot, Breitling, Bulgari...

What makes the difference:

• A disruptive strategy at the heart of the expertise: to allow brands to emerge in a world overburden by communication.
• Excellence devoted to brand image & content: stemming from our past and the mastery in quality post-production and high demands from luxury & premium brands.
• Agility to respond to specific needs of each client:
owing to a human-sized agency, always attentive to others & the development of a global custom-made offer.

Learn more: wandsparis.com
Contact: wandsparis.com/contacts/

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IL Cosmetics to unveil a new wave of beauty innovation at Cosmoprof Bologna

IL Cosmetics to unveil a new wave of beauty innovation at Cosmoprof Bologna

Rethinking loose powder: a cleaner, smarter way forward

Rethinking loose powder: a cleaner, smarter way forward

FOCUS

Cosmoprof 2026 is set to deliver an even more global and balanced edition

Cosmoprof 2026 is set to deliver an even more global and balanced edition

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In recent weeks, the cosmetics sector has seen a series of product withdrawals that highlight an obvious blind spot for the industry....

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At Cosmoprof Bologna 2026, IL Cosmetics will introduce a new wave of beauty innovation reflecting the company’s evolving vision of...

Fragrance Innovation - January 2026

Fragrance Innovation - January 2026

Every year in Paris, the Fragrance Innovation Summit brings together from the fine perfumery industry—composition houses, brands,...

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