Wacker Silicones, a division of the Munich-based Wacker Group and one of the largest silicone manufacturers worldwide, is strengthening its presence in Asia with the establishment of additional teams to support sales in the region.
“Since March, five new business teams have been active in Asia, geared to providing customer support locally from Wacker sites in Singapore, Mumbai (India), Jincheon (South Korea) and Shanghai (China). The new teams are the next logical step in the division’s regionalization strategy, launched in 2009. Each of these teams utilizes not only local sales structures, but also region-specific technical centres, where products are adapted to local raw materials and customer specifications,” explains the company.
“Emerging Asian economies are expanding very strongly,” explains Dr. Christian Hartel, president of Wacker Silicones. “Our regionalization strategy gives us the tools to satisfy growth even more successfully and systematically in these highly promising markets.”
The realignment process involves developing a dense network of experts in the region. “Our key competitive advantages in Asia include not only product quality, but also technical support,” adds Hartel.
As part of its realignment process, the division has also reorganized responsibilities for Europe, the Middle East, Africa and South America (EMEA/LATAM) and for North and Central America (NCA).
Wacker Silicones supplies products to a wide variety of key Asian industries, ranging from personal care, textiles and paper to plastics processing.
