German luxury fashion house MCM (under license with Inter Parfums Inc.) has entrusted VPI the development of an atypical spray-cap for its latest launch of their latest unisex perfume.
VPI (Faiveley Plast Beauty) took up the challenge of conceiving and developing a fragrance cap with a unique design, inspired by the Stark bag, one of MCM most iconic leather items.
A perfume who travels like a hand bag
For this project, VPI realized a spray through cap with an outer cap in two pieces (push button and cap) plating with gold, plus an inner part and a handle.
The inner has a spring function (without metal), allowing the push button to always go back to its original position, well aligned with the cap edge.
VPI’s team worked hard on tooling engraving and raw material combination to propose an aesthetical leather-looking handle, molded in a flexible material. A successful development, leading to the assembly onto the cap with a permanent hold and enabling final customers to lift the bottle from its handle.
“This spray through cap required a great technical mastery. A real challenge that VPI completed and which we’re all very proud of,” says Beryl Trentin, Key account manager at VPI.
The same cap is mounted on three bottle sizes : 30 ml - 50 ml - 75 ml.
The signature fragrance will launch exclusively in MCM stores and online in March, with a global launch beginning in April.
VPI is supplying some of the most famous Perfume, Cosmetics and Spirits houses. The French know-how, the recognised expertise and the strong commitment to sustainable development are winning over a growing number of brands.