For the cap of Rochas’ new eco-designed women’s fragrance, Interparfums has opted for the expertise offered by VPI (Faiveley Plast Beauty), a French specialist in the injection and decoration of aesthetic plastic parts.
Launched in March 2021 in France, Girl aims to meet currents expectations of increased creativity in an environmentally-friendly way. The vegan formula contains 90% of naturally-derived and responsibly sourced ingredients and is free from colour additives, stabilizers and UV filters.
Recycled and bio-sourced materials
To complete the bottle made from recycled glass with a minimalist spirit, Interparfums was keen to have a cap, as sustainable as possible, in a clear and matt tone.
The smooth cylindrical cap is made from partly recycled plastic and comprises plant-based PP for the upper section, and recycled PET and plant-based PP for the outer section. VPI has guaranteed the minimum use of 42% by weight of recycled and bio-sourced materials in the product. This astute combination of material allowed for the same pastel green shade as the bottle.
“Our environmentally-friendly solutions are deeply rooted in our company’s ethos. We designed this cap to meet the requirements of our clients and support them in their CSR strategy,” said Marc Beltrami, VPI Commercial Director.
The cap is used for the three sizes developed by Rochas: 40, 60 and 100ml.
