Vitafoods Europe to spotlight the beauty-from-within revolution

The trade show dedicated to the nutraceutical, functional food and beverage, and dietary supplement industries has added a full day spotlight session dedicated to rapidly rising beauty-from-within market to its conference programme.

The rapidly accelerating beauty-from-within movement is positioning nutricosmetics as one of the most exciting frontiers in the global nutrition industry, with the market projected to grow from around USD 8.3 billion in 2026 to nearly USD 16 billion by 2034 [1]. As consumers increasingly link appearance with overall wellbeing, innovation is expanding beyond traditional supplements into functional foods, beauty drinks and longevity-focused nutrition.

Taking place in Barcelona, Spain, on 5-7 May 2026, Vitafoods Europe will bring together more that 1,600 exhibitors and 30,000 visitors from around 135.

The whole event’s programme features over 100 expert speakers from across the nutraceutical sector, offering more than 37 hours of content across multiple stages, including the Vitafoods Insights Theatre and the Vitafoods Europe Conference. Speaker highlights include Professor Tim Spector, Scientific Co-Founder at ZOE and Professor of Genetic Epidemiology at King’s College London, alongside leading specialists in trends and innovation, such as Mintel, FMCG Gurus, Innova Market Insights and more.

Vitafoods Europe’s dedicated nutricosmetics spotlight session will bring experts together to explore the science and innovation shaping the future of ingestible beauty. Talks will explore the convergence of beauty, nutrition and pharma innovation, examining evidence for emerging ingredients – including peptides, antioxidants and marine compounds – and highlight the preventative “beauty-from-within” strategies resonating with younger consumers.

“Nutricosmetics is entering a paradigm shift where internal and external health are inseparable forces,” says Gareth Baguley, Brand Director, Vitafoods Europe, Informa Markets. “Consumers don’t just want to feel well – they want to look well, too. There’s a growing recognition that visible, long-term results start from within, and this idea is creating an exciting dynamic for product development and innovation. The Vitafoods Europe 2026 programme has been designed to reflect this crucial shift. This year’s agenda places the beauty-from-within movement at the forefront, bringing together beauty, nutrition and pharma experts to explore and shape the future of ingestible beauty.”