In order to reinforce brands identity down to the last detail, the manufacturer of cosmetic packaging solutions has added screen printing on glass pipettes to its range of decoration options.
This 100% in-house decoration technique enables high precision and quality while helping to strengthen droppers’ visual narrative and improve shelf appeal. It is fully tailored and customised for each project at Virospack’s facilities.
Screen printing on pipettes allows for the application of logos, patterns, fine lines or multicolour graphics with high precision - even on curved surfaces. According to Virospack, it is a durable, versatile decoration process, fully compatible with different cosmetic formulas.
"More and more brands are looking to express their personality and values through packaging. With this solution, a functional element like the pipette becomes a space for impactful decoration," said Verena Regina Fiori, Marketing Director at Virospack.
