L’Oréal called on Verescence’s glass expertise to produce the 30ml and 100ml bottles of Valentino Beauty’s new feminine fragrance, Voce Viva.
With its square section, the Voce Viva bottle fits into the codes of the Italian fashion house: "Color, Cool, Couture". The unique silhouette of the bottle, notched on the sides, received minute attention at every step of the production process as it embodies the "Rockstud", iconic symbol of Maison Valentino.
"The Voce Viva bottle required all the glass-making expertise of our French glass manufacturing site in Mers-les-Bains. The bottle combines flat shoulders and a homogeneous distribution of glass with two inverted studs pointing towards the inside of the bottle on more than 10mm”, explains Samuel Joachim, Director of Innovation at Verescence.
This complex balance of design confers a modern and strong character to the Voce Viva bottle. The bottle was fire finished to accentuate its brightness while maintaining sharp edges.
The Voce Viva bottle was made in France, Verescence Mers-les-Bains for the glass and Verescence Orne for the decoration.