Italy’s Bvlgari prestigious house called on Verescence’s know-how to produce the bottles and the cap for its new High Perfumery collection: Bvlgari Allegra.
Launched in early February, the collection features five Eau de Parfums created by master perfumer Jacques Cavallier, as tributes to Rome - Rock’N’Rome, Fiori d’Amore, Dolce Estasi, Riva Solare, Fantasia Veneta, and five Magnifying essences - Bergamotte, Rose, Patchouli, Vanille, Musk, to personalize and enhance each fragrance.
Made in France glass bottles
Echoing Bvlgari’s heritage as a jeweler, the bottles are designed as true pieces of Fine Jewelry, combining a bold design and sumptuous colors. To produce the bottles, the Verescence Group relied on the synergy of know-how in glass and decoration of its three French production sites: Verescence Mers-les-Bains, Verescence Somme and Verescence Orne.
The eaux de parfums of the new collection are packed in 50ml and 100ml glass bottles inspired by a Roman amphora.
The bottle stands out with its rounded lines reminiscent of the smooth surface of Bvlgari’s iconic ‘cabochon’ gemstone cut, while the faceted cap and base can be seen as a nod to Roman columns.
“For the such a cap, all the glass-making know-how of the Mers-les-Bains site was required to combine depth of the punt, sharpness of the engravings and beautiful distribution of glass,” highlighted the world leader in the manufacture and decoration of high-end glass bottles. “The design is sublimated by the quality of Verescence Extra-Flint glass, recognized for its transparency and brilliance.”
According to Samuel Joachim, Director of Innovation at Verescence Group, these bottles are the result of a successful collaboration between Bvlgari and Verescence teams. “We are particularly proud of the bottle and cap designed and produced in a single operation, without the cutting or polishing steps, a sign of genuine technical prowess", he said.
For the decoration, several cutting-edge processes have been combined. The chromatic combinations were made at Verescence Somme by a lacquering process using a stencil. Hot stamping was applied on a spherical surface to write the brand and perfume names.
The glass cap required two very complex gluing operations carried out thanks to the expertise of Verescence Orne: a plastic insert and a metal plate on lacquered glass. It has been designed to be fully recyclable, the different components can dissociate during recycling.
Glossy white lacquer
The 40ml bottle of the Magnifying essences features a faceted body, adorned with an opaque glossy white lacquer with a porcelain effect. The name of the brand and the essences are written in gold hot stamped letters on the base of the bottle.