In the fast-paced world of beauty and cosmetics, the multifunctional makeup trend has emerged as a true game-changer,” explains Vantage Specialty Chemicals.

The supplier of personal care and beauty formulations and ingredients has just introduced "Effortless Color," a collection of eight color cosmetic formulations building on consumer trends for multifunctional products. The latest installment in the company’s ’Spark Inspiration’ quick formulation program has been designed to offer cosmetic chemists and formulators a starting point to accelerate their innovation pipeline as they create new product formulations.

The eight "Effortless Color" formulations range from hybrid foundations to multi-use blushes and bold lip products. These prototypes combine the technology from Vantage’s ingredients with formulations expertise from the company’s in-house research and development team. Supported by market trends and industry knowledge, the resulting kit can be used as is or as a starting point for their creations.

The collection’s hybrid foundations, multi-use blushes and bold lip formulations feature a variety of ingredients from Vantage’s portfolio, including actives like the BP Triluronic Acid A and the Strataphix series; natural oils such as Lipovol GTB and DW Jojoba Oil; and natural silicone alternatives from the Jeechem NDA line.

The formulations include:

 Three versatile face products, Fresh Canvas Multi-Use Concealer, which can be used as a spot treatment to hide blemishes or as a full-coverage foundation, Tinted Zinc Shield, a lightweight tinted moisturizer that also includes an SPF-30, and Hydrating Tinted Face Oil, which offers a buildable finish and can be applied on its own or worn as a primer before adding concealer or foundation.
 Blush Duo to bring a pop of color and help create a cohesive makeup look.
 Color Sculpt Trio, presented as a stick formula that glides on smoothly and quickly as it’s applied.
 All-Over Glow Blusher, which can be used to brighten cheeks and eyes, acting as a two-in-one liquid blush.
 Three formulated lip products, each of them providing a different finish and benefit, Hydrating Satin Lipstick, made with hydrating ingredients which offer a rich, creamy formulation, Dreamy Velvet Lip, a bold, matte liquid lipstick, that leaves a smooth, lush finish, and Plush Fruity Gloss, which provides a glassy shine leaving the lips feeling full and plump.

"Guided by market insights revealing that more than two thirds of American makeup users seek multi-functional products, we’ve meticulously curated formulations that honor the diverse spectrum of beauty through effortless, yet multifaceted essentials. This new collection is the latest of our Spark Inspiration series, that are aimed at accelerating our beauty customers’ innovation pipeline," said Sébastien Massard, Global Director Strategic Marketing, Personal Care at Vantage Specialty Chemicals.