The London-headquartered distributor has expanded its international portfolio by signing a new distribution deal with Ginori 1735, to support the launch of La Compania Di Caterina (aka LCDC), the brand’s first home fragrance collection.
Part of Kering Group since 2013, Ginori 1735 has been for almost three centuries the expression of the Italian excellence in pure porcelain. With the new LCDC collection, the company is expanding into the home fragrance market with scented candles designed in a range of sizes and colours, along with incense burners and room diffusers. The refillable, scented decorative objects from the ‘La Compagnia Di Caterina’ collection are all hand-crafted at the Ginori 1735 artistic workshops in Sesto Fiorentino, near Florence, Tuscany, while the scents were developed by Jean Niel, a perfume house based in Grasse, France.
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The collection has been designed by internationally renowned designer Luca Nichetto. Using faces of statues taken from the Ginori 1735 archives, Nichetto gives them a modern re-interpretation — inspired by colourful ’Lucha Libre’ masks and Jean-Paul Goude’s illustrations. “By combining Classicism with colours, with straight and rigorous lines, the newly composed sculptures acquire a mysterious, almost totemic dimension,” said United Perfumes in a statement.
As a distributor and licence holder specializing in luxury home and personal fragrances, United Perfumes is one of the leading players in the home fragrance and fragrance markets. Founded by Christopher Yu and Laurent Delafon in 2007, the company is well known for having successfully developed and expanded the presence of Cire Trudon in the UK Market and brought Fornasetti’s home fragrance collection to a global audience.
“Working with Ginori 1735 is a logical next step for United Perfumes, as we always aim to bring to the market the next progression in the home fragrance world. The marriage of artistic craftsmanship, the unadulterated creative vision of Luca Nichetto, and the refillable element of the range make La Compania Di Caterina a unique and sophisticated offering that we are placing with the top retailers in our network,” commented Laurent Delafon.
United Perfumes is both a license holder and distributor working across a portfolio of global luxury lifestyle brands within the home fragrance and fragrance categories. Over time the way that United Perfumes approaches and connects with brands has evolved. “With the new LCDC collection we have worked with the production and commercial teams of Ginori 1735, as well as Luca himself in more of an editorial and advisories capacity, which has contributed to define the final range of the collection that you see today,” added Christopher Yu.
With a global distribution network spanning 55 countries, United Perfumes work with the world’s most recognised luxury retailers including department stores, e-tailers, independently owned boutiques, concept stores, perfumeries, and interior design showrooms. Following its acclaimed preview at the Salone del Mobile in September 2021, the Ginori 1735 LCDC collection is being rolled out to a selected network of key international retailers worldwide (amongst which Harrod’s, Bergdorf Goodman, the Beast, SKP, Lane Crawford, Shinsegae International).
